Meet Marissa Pineda.
Creative Director, Trainer
Marissa leads the creative and digital vision at PWR NYC as Creative Director, overseeing brand strategy, social platforms, partnerships, online programming, and community initiatives. Her focus is on building an authentic, welcoming presence, both online and in person, where people feel supported, seen, and excited to grow through fitness.
In addition to her creative work, Marissa is an ACE-certified personal trainer, Precision Nutrition coach, and Pre & Postnatal certified specialist with several years of hands-on coaching experience. She has worked with clients ranging from ages 15 to 81, always meeting people where they are and guiding them toward strength, confidence, and sustainable progress.
Her coaching philosophy blends muscle growth, strength, mobility, longevity, and enjoyment. With a background that spans dance, swimming, and marathon running, strength training remains her foundation and favorite tool. To Marissa, fitness goes far beyond reps and sets. It is about momentum, confidence, and building a community that supports real life.
Her mission is simple: help people get stronger, feel good in their bodies, and enjoy the process alongside a community that lifts them up.
Interested in collaborating with PWR? Reach out to marissa@pwrnyc.com!