Marissa Pineda
Director of Digital Strategy, and Trainer
Marissa leads the digital vision at PWR NYC as the Director of Digital Strategy, managing the gym’s social platforms, brand partnerships, online programming, and all things community-focused. Her goal is to build an authentic, welcoming space, both online and in person, where people feel supported, seen, and excited to grow through fitness.
Alongside her digital work, Marissa is an ACE-certified personal trainer, Precision Nutrition coach, and Pre & Postnatal certified specialist with several years of hands-on experience. She has trained clients from age 15 to 81, always meeting people exactly where they are and guiding them toward strength, confidence, and long-term sustainability.
Her coaching style blends muscle growth, strength, mobility, longevity, and fun. She’s tried nearly every kind of movement, from dance to swimming, and marathon running. Strength training will always be her favorite! To Marissa, fitness isn’t just about reps and sets. Fitness is about building community, creating momentum, and helping people feel capable in their everyday lives.
Her mission is simple: help people get stronger, feel good in their bodies, and enjoy the process surrounded by a community that lifts them up.

